Safe.global Pages
Safe.global Pages
Safe.global Pages
Context
Alongside core product work, I focused on evolving and expressing the Safe brand across key moments of user engagement.
I supported ecosystem initiatives, events, and product launches by designing flexible web pages that extended our visual language and clarified Safe’s value.
My goal was to bridge brand, communication, and UX — helping users discover, trust, and engage with Safe through clear storytelling and consistent design.
Role
Role
Senior Product Designer
Senior Product Designer
Team
Team
2 engineers (1 in-house, 1 freelance), brand agency
2 engineers (1 in-house, 1 freelance), brand agency
Core responsabilities
Core responsabilities
UX & UI Design, Usability Testing, Brand & Marketing Support
Scope
Scope
Product Landing, Data visualisation, New initiative Pages
Impact
Impact
Clearer product communication and UX-led flows helped reduce bounce rate and increase scroll depth on core wallet pages.
Redesign of the Safe Wallet Page
Designing a page was just the start — what mattered was making Safe’s value click.
Over three years, I contributed to a wide range of features, varying in scope and impact. In this case study, I highlight the key flows that made a significant impact on the product, explore the different user personas of Safe Wallet, and showcase how I helped bridge design and development while promoting Safe as a vital player in the ecosystem.
Designing a page was just the start — what mattered was making Safe’s value click.
As part of my work on the Safe Wallet product, I also focused on how to effectively promote it. The original landing page, built soon after Safe’s global rebrand, lacked engagement and clarity.
I was responsible for the content structure, custom illustration work, and visual direction — ensuring that both the message and aesthetic aligned with the evolving Safe brand while guiding users through the value of the product.
I designed the new experience around three key principles:
Show the product. Interactive previews and UI snapshots made the smart wallet feel more tangible and less complex.
Show the evolution. Modular sections highlighted Safe’s shift from multisig tool to full-featured wallet.
Show the trust. Clear messaging reinforced Safe’s security, adoption, and self-custody strengths.
Impact
+18% increase in engagement. Interaction rates with product demo and feature sections improved — turning more visitors into active users.
As part of my work on the Safe Wallet product, I also focused on how to effectively promote it. The original landing page, built soon after Safe’s global rebrand, lacked engagement and clarity.
I was responsible for the content structure, custom illustration work, and visual direction — ensuring that both the message and aesthetic aligned with the evolving Safe brand while guiding users through the value of the product.
I designed the new experience around three key principles:
Show the product. Interactive previews and UI snapshots made the smart wallet feel more tangible and less complex.
Show the evolution. Modular sections highlighted Safe’s shift from multisig tool to full-featured wallet.
Show the trust. Clear messaging reinforced Safe’s security, adoption, and self-custody strengths.
Impact
+18% increase in engagement. Interaction rates with product demo and feature sections improved — turning more visitors into active users.
Data Room Design
From raw data to a motion-filled story of Safe’s scale and impact
From raw data to a motion-filled story of Safe’s scale and impact
As Safe reached major ecosystem milestones — including $100B+ in assets secured — we needed a place to showcase our impact. I worked on designing the Dataroom page to highlight Safe’s growth through powerful metrics and storytelling.
This page combined multiple types of data: usage, adoption, ecosystem contributions, and protocol reach.
My contribution
Defined the visual direction and art style for the page
Created all custom illustrations and infographics
Led design–dev collaboration to ensure smooth animation delivery
As Safe reached major ecosystem milestones — including $100B+ in assets secured — we needed a place to showcase our impact. I worked on designing the Dataroom page to highlight Safe’s growth through powerful metrics and storytelling.
This page combined multiple types of data: usage, adoption, ecosystem contributions, and protocol reach.
My contribution
Defined the visual direction and art style for the page
Created all custom illustrations and infographics
Led design–dev collaboration to ensure smooth animation delivery
Safe{Con} Website
Where product meets community — and the story goes live.
Over three years, I contributed to a wide range of features, varying in scope and impact. In this case study, I highlight the key flows that made a significant impact on the product, explore the different user personas of Safe Wallet, and showcase how I helped bridge design and development while promoting Safe as a vital player in the ecosystem.
Where product meets community — and the story goes live.
As Safe’s first major community event, Safe{Con} needed a website that went beyond a basic agenda — it had to reflect the spirit of the ecosystem, unify contributors, and bring the event experience online.
My goal was to support the event team by designing a flexible, brand-aligned website that showcased speakers, sessions, and partners — while capturing the excitement of the Safe community coming together IRL.
Visual direction. Shaped the art direction to match Safe’s evolving identity while adding excitement fit for a first-ever community conference.
Component system. Created modular blocks for schedule, speakers, and partner showcases — scalable across current and future events.
Collaboration. Worked with event leads and external developers to ensure smooth deployment and timely updates.
As Safe’s first major community event, Safe{Con} needed a website that went beyond a basic agenda — it had to reflect the spirit of the ecosystem, unify contributors, and bring the event experience online.
My goal was to support the event team by designing a flexible, brand-aligned website that showcased speakers, sessions, and partners — while capturing the excitement of the Safe community coming together IRL.
Visual direction. Shaped the art direction to match Safe’s evolving identity while adding excitement fit for a first-ever community conference.
Component system. Created modular blocks for schedule, speakers, and partner showcases — scalable across current and future events.
Collaboration. Worked with event leads and external developers to ensure smooth deployment and timely updates.
Reflections
What Happens When You Stretch a Brand Across the Funnel
Pushed brand expression in diverse contexts
Explored how Safe’s strict visual identity could adapt to different content types — from product to data to events — while keeping a consistent, recognizable feel.
Elevated design within tight constraints
Worked with just two core colors and a defined design system to create visually distinct, purpose-driven pages through illustration, layout, and motion.
Led cross-functional creative direction
Collaborated with graphic designers, developers, and brand agencies — guiding art direction and ensuring consistency across teams and outputs.
Challenged my role in the brand domain
Learned how to express a familiar brand in unfamiliar settings — turning static guidelines into flexible design expressions.
Conclusion
What Happens When You Stretch a Brand Across the Funnel
Pushed brand expression in diverse contexts
Explored how Safe’s strict visual identity could adapt to different content types — from product to data to events — while keeping a consistent, recognizable feel.
Elevated design within tight constraints
Worked with just two core colors and a defined design system to create visually distinct, purpose-driven pages through illustration, layout, and motion.
Led cross-functional creative direction
Collaborated with graphic designers, developers, and brand agencies — guiding art direction and ensuring consistency across teams and outputs.
Challenged my role in the brand domain
Learned how to express a familiar brand in unfamiliar settings — turning static guidelines into flexible design expressions.
Let's Connect!
Currently, I'm looking for a next big thing.
Let's Connect!
Currently, I'm looking for a next big thing.
Let's Connect!
Currently, I'm looking for a next big thing.
